The game, available on iOS and Android, has been downloaded more than 50m times so far.Īndy Sum told attendees that three things saw it become successful - retention, virality and re-engagement - and that the game "wouldn't have been a hit without these three things working perfectly". The revenues figure where revealed by co-founders Matt Hall and Andy Sum in a presentation at the GDC conference in San Francisco. Ět least $3m of Crossy Road’s revenues come from its in-game video ads- usually for other mobile gamesĭeveloped in just six weeks by Hipster Whale, the aim for Crossy Road was not to make a lucrative game but a popular one, having been inspired by Flappy Bird's accessibility and viral success.Strong game design mixed with updates for new quirky characters and bonuses improved share options to boost popularity.
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